Last spring, video reports delivered to ESL families literally spoke to parents in one of five languages: English, Mandarin Chinese, Spanish, Tagalog, or Vietnamese. Of the thousands of parents who received the video reports, 444 completed surveys in their home language. The results were overwhelming — personalization is the key to engaging parents and caregivers.
Surveyed parents reported:
- Significant preference for video reports
- 90% better understood what the ELPAC test was after watching the video score report
Download the full survey results